Our History


Established in 1932. 98 years of Rubin’s Furniture! That’s a very long time. Almost a century ago, my grandfather, Ben Rubin came to Madison, Wisconsin from Russia and opened the very first Rubin’s Furniture.

Ben’s two sons, Isadore Rubin and David Rubin were the 2nd generation of Rubins. In 1932 Isadore and David opened Badger Furniture, a modest store in downtown Madison.

In 1969, I bought my father’s half of Badger Furniture and added management to my repertoire. Living Rooms was our contemporary beginning. My wife, Judith Rubin opened this store in 1979 and we became sole owners several years later. We closed Badger and changed the name back to Rubin’s Furniture in 1983. Rubin’s Milwaukee opened in 1991 and moved to the 3rd Ward in 1993. Rubin’s Scandinavian, now r-LIFESTYLE, opened on the west side of Madison in 1995.

Downtown Madison Showroom
317 E Wilson Street – Madison
608-255-8998 | Email Us

West Side Showroom r-Lifestyle
670 S Whitney Way – Madison
608-274-5575 | Email Us

Dog of the Week

  • Maggie
    Maggie is a 9 month old female who weighs 49 pounds. She is available for adoption

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