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Softform Sofa

Softform Sofa

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Softform Sofa

Softform Sofa


Description
Specifications
2300 Badger & Westside locations

Description

The EQ3 Softform Sofa brings sculptural elegance and unparalleled comfort to your living space. Launched in 2025 by EQ3 Studio, this meticulously crafted piece features a fluid silhouette with loose cushions that invite you to sink in and stay awhile. Each sofa is handmade in Canada through multiple design iterations, ensuring both visual balance and ergonomic support that cradles your body during long conversations or quiet evenings at home. With over 150 fabric options available, you can customize the Softform to complement your unique style and décor perfectly. This timeless piece doesn’t just furnish your room—it creates an artistic focal point that enhances every gathering.

Rubin’s Furniture Matches EQ3’s Online Price. There is no shipping charge. We inspect the product, address any issues, or provide a replacement piece at no charge!

About EQ3 Furniture.

EQ3’s furniture is guided by a distinctly Canadian design perspective, focusing on responsibility in both product design and process. We prioritize creating timeless, lasting pieces over trendy, seasonal items.
Our design, research, development, and custom upholstery manufacturing all happen under one roof at our Winnipeg headquarters. This integrated approach enables seamless collaboration from a designer’s initial sketch to the final upholstered product. We value this hands-on process and the personal connection it creates.
While we are proud of our Canadian roots, our primary consideration is always quality. We source the best materials and partners to ensure every piece is made to last, regardless of its country of origin. We believe in creating furniture with careful consideration for the process, its quality, and its place in your home.


About Rubin’s Furniture.

At Rubin’s Furniture, we know how overwhelming furniture shopping can feel. That’s why our family has been dedicated to making the process enjoyable and stress-free since 1921.
For over four generations, we’ve helped families across the Madison area find furniture that transforms their houses into homes. Whether you’re searching for a statement piece that captures attention or timeless classics that never go out of style, our curated selection has something for every taste and budget.
What sets us apart:

Complimentary In-Home Design Services - Our experienced Interior Designers visit your space to help you visualize possibilities and select pieces that fit perfectly.

Quality Craftsmanship - We partner with trusted brands like American Leather, IMG Comfort, Canadel, Copeland, and Younger Furniture.

White Glove Delivery - Complete setup and placement throughout Madison, Minnesota, Iowa, and Illinois within our 150-mile radius

Flexible Options - Prefer to pick up? Warehouse pickup is available by appointment.

The Rubins’ family, designers, and support staff invite you to visit our showroom and discover why generations of customers trust us with their most important purchases. Experience the difference that personalized service and genuine care make in finding furniture you’ll love for years to come.


EQ3
Made in Winnipeg, BC




2300 Badger & Westside locations

Specifications

Dimensions:
93" Sofa: 93.5"W x 46"D x 29.5"H

99" Sofa: 99"W x 46"D x 29.5"H

WILL IT FIT?
It is your responsibility to ensure that all the items you are purchasing will fit in the intended areas of your home. If your home has narrow doorways, staircase turns, or low ceilings, you should measure these locations to ensure proper fit.

EQ3
Made in Winnipeg, BC





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