COLLECTIONS

BRANDS

Clearance

LOCATIONS

ABOUT US

EVENTS

Since 1921

A century of family ownership.
A lifetime of quality furniture.
Still here. Still the same people.

Four Generations. One Mission.

Ben Rubin arrived in Madison with little more than ambition and an eye for what makes furniture worth owning. What he built has endured through four generations — not because of size or marketing, but because of an unwavering commitment to bringing thoughtfully crafted furniture to Wisconsin families. That mission hasn't changed.

105 Years in Business
4 Generations
2 Madison Locations

Our Journey

The original Rubin's Furniture storefront, circa 1931 East Wilson Street, Madison — circa 1931
1921

The Beginning

Ben Rubin, a Russian immigrant, opens the first Rubin's Furniture on East Wilson Street in Madison, Wisconsin. What started as a modest storefront would grow into a Madison institution built on the belief that every family deserves quality furniture.

The foundation: Quality furniture for working families in Madison
1932 Downtown Madison
1932

Second Generation

Ben's sons, Isadore and David Rubin, open Badger Furniture in downtown Madison — a modest but growing store that brought the family's second generation into the business and expanded Rubin's presence across the city.

The expansion: A second location, a second generation, the same values
1979 Living Rooms
1969 – 1983

Modern Design Arrives

Bob Rubin joins the family business in 1969 and takes over Badger Furniture. A decade later, his wife Judith opens Living Rooms — bringing European contemporary design to Madison before it had a name here. By 1983, all ventures unite under the Rubin's Furniture name.

The evolution: Contemporary and transitional furniture finds its Madison home
Rubin's Furniture Design Center at 2300 Badger Lane, Madison 2300 Badger Lane — Madison
2021 – Present

A New Chapter

Celebrating our 100th anniversary, Rubin's moves into a new 30,000 square foot Design Center at 2300 Badger Lane. Fourth-generation leadership carries the same family values into a space built for how people live and design their homes today.

The centennial: Same family. Same values. A showroom built for the next 100 years.

What a Century Teaches You

We Think in Decades

Four generations means we plan for the long run. We've seen every furniture trend rise and fade. We carry the pieces that prove themselves over time — not the ones that photograph well for a season.

Service Is Not Optional

White glove delivery and real design guidance aren't features we added — they've been part of how we do business since day one. When your name is on the door, every customer interaction matters.

Quality Over Hype

We've declined more trends than most stores have stocked. The furniture we carry has to meet a straightforward standard: would we be proud to see it in a customer's home twenty years from now?

Then & Now

Drag the slider to compare our original East Wilson Street location with today's Design Center.

Original Rubin's Furniture store, circa 1931 Then: East Wilson Street
Rubin's Furniture Design Center, 2300 Badger Lane Now: 2300 Badger Lane

Four Generations of Rubins

BR

Ben Rubin

Founder • 1921

Arrived from Russia and opened the first store on East Wilson Street

→
I & D

Isadore & David

Second Generation

Expanded the family legacy with Badger Furniture in downtown Madison

→
Judith, Bob and Bill Rubin

Judith & Bob

Third Generation

Bill Rubin

Fourth Generation

Come See What 100 Years Looks Like

Visit our Design Center and discover why four generations of Wisconsin families have trusted Rubin's Furniture.

Visit Our Showrooms Learn More About Us
© 2026 Rubin’s Furniture. All Rights Reserved.